MATTRIXX Talking Points – Telling Memorable Stories
If you want
to be recognized as an influential and motivating leader, you need to be able to tell your
stories (preferably ones that are poignant and memorable) to your marketplace,
to your clients, to your colleagues, to your employees, and to the media. If you want to become a professional level speaker,
you need to develop and tell memorable platform stories
... you need to use “Signature Stories”.
Telling
Memorable Stories
The power of
public speaking is phenomenal. You can
increase your business 200% to 300% just by adding public speaking “gigs” to
your marketing repertoire. More to the point,
becoming a first-rate public speaker opens doors for you and your business … doors
closed to over 95% of most business owners and top-level executives. Even Fortune
Magazine listed public speaking as the most important
business skill for the 21st century. However,
be aware that public speaking is much more than standing in front of a lectern or podium
with a stack of note cards or a boring “book report” style PowerPoint
presentation. “Why?” you ask?
The answer is
simple. People remember two types of public
speakers … the very good, and the very bad.
The rest of them (the mediocre) are simply boring and easily forgettable. The vast majority of speakers fall into this
category of “boring” because they fail to connect with their audience. They either lecture from an outline, read from note
cards (or PowerPoint screens), or worse case scenario, they try to “wing it”. As a professional-level speaker, if you can’t
remember your speech, why should anyone else want to remember it? Professional actors don’t wing it, professional singers don’t wing it, professional entertainers don’t wing it … and neither should you!
Questions you should ask yourself include:
“When
I finish a speech or presentation, how will the audience respond?”
“How
do I WANT them to respond?”
“How
would I like to be remembered?”
If you are
fortunate enough to be asked to speak, you want to be a pleasant surprise to your audience. When it comes to speakers, we always remember the Good and
the Bad;
we always forget the Boring! The
best way to be remembered is to learn how to tell memorable stories … your own
stories … and make sure YOU are ENTERTAINING !!! The secret is to master “The Art of the Story".
“Stories
are much more effective (and memorable) than lectures, sermons, or sales pitches!”
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