MATTRIXX Strategy - How to Get People to Buy Only From YOU!

Showing Clients How to Create UNFORGETTABLE First Impressions!

"Your Success Depends Upon How Skillfully You TELL YOUR STORIES!"^™ -- Matt Rix

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Persuasive Presentations -- The MATTRIXX Strategy™ The Sales & Marketing Paradox™ Competitive Business Intelligence

Keynote Speaker, Humorist, and Raconteur* -- The Art of the Signature Story™ The Unfair Advantage™ Keynote & Workshop Topics About Matt Rix Contact Matt Rix

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The MATTRIXX Strategy^™

Every business relies on sales for survival, yet most business leaders do not fully understand what makes people decide to buy! -- M.Rix, 2004

Making People WANT to Buy From You!

People Only Buy for TWO (2) Reasons

To increase their level of PLEASURE

To decrease their level of PAIN

When you position yourself on the "pleasure" side of this equation, you will inevitably be forced into the 'LOW COST LEADER" position. This is because people are conditioned to "negotiate" the lowest price - the best deal - when it comes to pleasure and pleasure related items. We negotiate the best price for a new house, a new television, new clothes, a new car, and even for our vacations.

However, if your computer system crashes, or if the sewer begins to back up into your house, or you find yourself in an emergency room because of a sudden attack of appendicitis, do you spend the time to call around for the "best deal" or the lowest price?

NO!! You will pay almost anything to have the "PAIN" eliminated as quickly as possible.

NEWS FLASH -- Most people will not "negotiate" the control or removal of pain!

2^nd NEWS FLASH -- The same is true for businesses!!

Want to increase your Sales Closure Rates as well as your Profit Margins?
Don't sell your technology -- instead, learn to Tell Your STORY and Sell a Solution!

I teach my clients how to:

Re-think their sales functions and sales training to reduce "Call Reluctance", and,

Create "UNFORGETTABLE" sales and marketing presentations through "Signature Stories" and by "Selling a Solution".

[The Sales & Marketing Paradox] [Competitive Business Intelligence]

MATTRIXX Professional Presentations, LLC

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