As a business owner or upper
level executive, you realize your top managers and key employees have many opportunities
to speak in front of professional and service organizations, as well as potential clients.
You also know they will most likely base their presentations on your company's
products and services. The question is, will they be persuasive and unforgettable
professional-level speakers, or will they be boring, mediocre note-readers? How they
appear to an audience is a direct reflection on your company -- AND ON YOU!!
The ability to speak in
front of an audience is an invaluable skill, yet few business leaders understand how to
utilize public speaking to increase sales, motivate employees, or to influence their
career path. All of us need to communicate our
ideas and share our viewpoint, but unless we know how to influence and inspire others, we
are missing significant opportunities to help build our business and propel our careers to
the next level. In reality, the best speakers
(and salespeople) are story-tellers, using stories for emphasis within their
presentations. Great speakers think of
themselves as emtertainers - not lecturers! Simply put, Facts Tell, but
Stories Sell !
Lawyers remind us that the
facts of the case are not as important as the story surrounding (and explaining) the
facts. Recently, I was asked to tutor a group
of trial defense lawyers on becoming better speakers and story tellers, using the facts of
their cases. Anyone can recite a list of
facts, but few know how use the facts to tell a story.
Again -- Facts Tell, but Stories Sell
!
Being able to
persuade and motivate can propel individuals to the top of their profession, and give them
a huge advantage over those who do not know how to create and
deliver an entertaining keynote or platform presentation.
The power of public speaking is unrivaled in the business world, but only if
you know how to create and deliver an entertaining, professional platform presentation!
Great platform speakers
command a high degree of respect and prestige, and great speakers are always in demand. One 20-minute speech has the ability to double or
triple your income, and great presentations can open the doors of opportunity that are
closed to over 96% of the population. The
better you speak, the more people want to hear what you have to say -- about you, about
your business, or about your profession. Some
say it gives you an unfair advantage over your rivals – how about that – an
unfair advantage – just for the ability to speak in public! All you have to remember is this – Facts
Tell, but Stories Sell !
