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The Sales & Marketing Paradox™
DOES THIS SOUND FAMILIAR?
Our Sales and Marketing
groups don't work well together.
Our Marketing group complains that Sales
doesn't feed information [about the competition] back into Marketing.
Our Sales group complains that Marketing
doesn't support them with the materials needed to consistently sell around the
competition.
Our Sales group does not
work as a TEAM!
"How Much Would It Be Worth If
You Could Dominate Your Competitors?"
The Old Paradigm
(and the problem)
Sales had one single function:
 To
exchange your services and/or products for financial remuneration.
Marketing had only three functions:
To
find new clients for existing products or services
To
find new products and services for existing clients
To
support the Sales effort
SALES is Competitive! -- so why would
your SALES personnel want to share information? If there is no obvious reward, each
salesperson will consider it a waste of time and a potential loss of their unique
competitive sales advantage. Ironically, we reward SALES for closing the sale, not
for gathering and sharing information, much less for being team players or MENTORS to
other members of the SALES group. If your top sales performers are not MENTORS to
the rest of your sales force, your business will never be able to DOMINATE your market!
Sales and Marketing departments have not been taught "HOW"
to effectively gather competitive information, much less how to make strategic use of
it. This is FREE information if you know how to collect, analyze, and act on it!
The PARADOX? How
to get SALES to function as a team while allowing MARKETING to become your
Competitive Intelligence gatekeepers?
The New
Paradigm
It is all about changing your Leadership Communication Skills
World-Class Sales and Marketing Development starts by understanding
that sales and marketing are at opposite ends of the psychological and motivational
spectrum. They are diametrically opposed, yet
can significantly complement each other, especially when it comes to gathering competitive
intelligence. Sales and marketing departments need to learn WHY teamwork and
cooperation are so important.
Finally, you need one location within your organization where strategic information
about your competitors and the marketplace is gathered, verified, analyzed, and made
easily available to key strategic decision makers.
"It Is Teamwork That Creates
A Successful Organization, And Nothing Of Any Significant Value Is Created Or Sustained
Without Teamwork" -
M.RIX, ©2002
How Much Would It Be Worth If You
Could Turn Your Sales Force Into a Real TEAM?
If you want to know more, or if you
want to discuss an on-site evaluation -- CALL or CONTACT me today
!!
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MATTRIXX Professional Presentations, LLC
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